Want to use Instagram to further your entrepreneurial goals? This article will discuss some tips for using Instagram as an entrepreneur.

You may be surprised by how effective social media can be. Social media provides instant access to a global audience with a link.

The views and engagement a business can receive on a social media network can increase exponentially over time.

To turn your business into a success, you will have to use social media as a marketing tool. Social media should be used in the following ways to help your business:

1. Engage

According to a survey by Facebook, 30% of social media users feel the information they find on social media is just what they need to know and the majority of them want to receive timely, relevant content.

So why wouldn’t you want to be one of those people?

The survey also found that people want to receive relevant information about trending topics. So being in the right places at the right times when the general population is looking for information can help your business.

It can also give your business credibility as the social media platform allows you to connect directly with your customers. This leads to better engagement and a better relationship between your business and customers.

2. Build followers

Speaking of engagement, you should be spending time on the platform building a follower base.

According to the study, people who engage with brands on social media are more likely to purchase from them.

The study also found that people who engage with brands on social media spend an average of 46 minutes a day interacting with the brand, and this figure increases to over three hours when they become a customer.

Not only is this a great way to gain customers but it gives you a great way to build up brand awareness.

3. Monitor engagement

You must be monitoring your Instagram activity to understand how your business is performing.

Monitor your likes, comments, and shares to identify problems. You can then correct these issues by addressing the issue.

4. Improve photos

Improving photos is a simple way to improve your brand visibility on social media.

Try posting photos every week. It doesn’t have to be a polished picture but an update to current photos is good.

Another option is to invest in a great photo editing tool to get your business’s name and image out there.

5. Promote your products and services

If you run a retail business, it’s important to use your Instagram account to promote your products.

Create and maintain a loyal following. Be sure to continue to post relevant pictures as well.

If you’re selling a product or service, don’t forget to share this post and follow the instructions on the post.

6. Find new customers

If your business is a business you need to expand your customer base. Find customers outside your existing base.

Instead of telling everyone you know about your business, you can look for people who are not connected to you or your business but who are your target audience.

It is also worth doing your research to see what’s going on with your competitors. Find out what content they are sharing.

7. Create viral content

This is another way you can use Instagram to grow your customer base.

Research what types of viral content the public is engaging with. Then you can try to create content that gets shared and generates a lot of engagement.

8. Engage with other businesses

On average, the average Facebook post is seen by 38% of people. However, when someone sees a post from someone else, they are 2.8 times more likely to click the ad.

Using Instagram allows you to interact with other businesses regularly. It also helps you build relationships that might extend to other partnerships.

For instance, if your business offers electrical services and you find a business that uses a similar product, a partnership could be beneficial.

9. Retarget the right people

Retargeting works best when the first contact you make with a customer is on Instagram.

The best example is probably a post that you made where you mention your company name and ask a question.

People who have seen this post will be shown a similar ad on Instagram, encouraging them to buy from you.

10. Hashtags

On Instagram, you’ll find there are several hashtags that you can use.

You can use general hashtags like #beauty, #health, #fashion, #travel, or any of the major ones.

You can also use local hashtags that focus on your location, like #FacebookSouthlake or #Dallas.

11. The right location

Include the hashtag in the description of your Instagram picture. Also, ensure that your Instagram profile is optimized properly for Instagram and your picture is of the right size.

Having a fixed dimension of 1024 x 556 pixels also helps. The reason for having the smaller size is so that it’s easy to use the picture as a preview for your Instagram profile.